Imagine walking into a restaurant and having all eyes on you. Like most women
I love attention
but recently I got more attention and compliments than I knew how to handle.
During a casual dinner with friends
my sparkling white gold two-carat Moissanite earrings stole the show.
One dinner companion whispered
Those are the most beautiful diamond earrings I've ever seen.
I explained they weren't diamonds but a new jewel: Moissanite.
Before I knew it
I was the talk of the table. People had questions and comments like "What is Moissanite?" "They're so brilliant
they must have cost a fortune!" "Are they rare?" and "I have to have them."
Well ladies
if you want to know my secret
read on.
Moissanite is giving women the opportunity to own quality
eye-catching jewelry at affordable prices.
What is the story behind this jewel? In 1893
Dr. Henri Moissan
a Nobel Prize-winning scientist began studying fragments of a 50
0
meteorite. In these fragments
Moissan believed he discovered diamonds from space possessing superior fire and brilliance. After extensive research
it was concluded that Moissan discovered a new mineral. In 1905
it was named Moissanite in his honor.
During the late 1980s
inspired by Moissan's discovery and by the fact that natural Moissanite is incredibly rare
Charles & Colvard (Nasdaq: CTHR) developed a proprietary process for producing large crystals of Moissanite.
By 1995
Charles & Colvard were the sole source for Moissanite jewels
possessing two worldwide patents.
"Moissanite's superior diamond-like appearance is incredible
said Nat Hyman, president of Landau, the nation's largest accessory boutique with more than 70 stores.
The customer is getting so much more for the money."
"But once they leave the store
are they going to tell even their best friends?" asked Nick Baxevane
also of Landau. "Moissanite looks like what a beautiful diamond should look like
so what they tell their friends is their decision. They can have the million dollar look without the million dollar price tag."
Moissanite is available at Landau nationwide in upscale malls
hotels
casinos and airports.
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